Course curriculum

    1. Introduction

    2. Learning Objectives

    3. The Business Case for DEI in Marketing

    4. The Business Case for DEI in Marketing One-Pager

    5. The History of Diversity Marketing

    6. Marketing for Diverse Consumers

    7. Marketing Missteps with Multicultural Audiences

    8. Diverse Marketing Materials

    9. Enter the Disruptors

    10. Six Steps to Developing an Inclusive Marketing Strategy

    11. Diversifying Your Marketing Team - Introduction

    12. Diversifying Your Marketing Team - Job Descriptions

    13. Diversifying Your Marketing Team - Application and Resume Review

    14. Diversifying Your Marketing Team - Interview Process

    15. Diversifying Your Marketing Team - Onboarding

    16. Diversifying Your Marketing Team - Retention

    17. Supplier Diversity Guidebook

    18. Digital Accessibility Best Practices - Introduction

    19. Digital Accessibility - Website Best Practices

    20. Digital Accessibility - Social Media Best Practices

    21. Digital Accessibility - Email Best Practices

    22. Digital Accessibility Best Practices Handout

    23. Inclusive Review Processes

    24. Ensuring Authenticity

    25. Crisis Communications

    26. Crisis Communications in Action

    27. Continuing Education

    28. Conclusion

    29. Key Terms

    30. Quiz

    31. References

    32. End of Course Survey

About this course

  • $79.00
  • 32 lessons
  • 0.5 hours of video content

Social proof: testimonials

Provides the critical thinking brand managers need

Suzanne Miglucci

Digital media has changed the marketing landscape. From websites to online advertising, social media and more -- brands can now seamlessly dialogue with their audience to present their brand and gain immediate feedback on product-market fit. This can lead to amazing brand amplification or agonizing deprecation -- depending entirely on how well you know your audience and execute your marketing and communications plans. The Diversity Movement's Inclusive Marketing Course provides the critical thinking brand managers need to consider as they shape their go-to-market plans. From decision making frameworks to step-by-step instructional plans, this course navigates the critical thinking every brand should consider in order to deliver a profitable, relevant and inclusive brand.