Course curriculum
-
-
Introduction
-
Learning Objectives
-
The Business Case for DEI in Marketing
-
The Business Case for DEI in Marketing One-Pager
-
The History of Diversity Marketing
-
Marketing for Diverse Consumers
-
Marketing Missteps with Multicultural Audiences
-
Diverse Marketing Materials
-
Enter the Disruptors
-
Six Steps to Developing an Inclusive Marketing Strategy
-
Diversifying Your Marketing Team - Introduction
-
Diversifying Your Marketing Team - Job Descriptions
-
Diversifying Your Marketing Team - Application and Resume Review
-
Diversifying Your Marketing Team - Interview Process
-
Diversifying Your Marketing Team - Onboarding
-
Diversifying Your Marketing Team - Retention
-
Supplier Diversity Guidebook
-
Digital Accessibility Best Practices - Introduction
-
Digital Accessibility - Website Best Practices
-
Digital Accessibility - Social Media Best Practices
-
Digital Accessibility - Email Best Practices
-
Digital Accessibility Best Practices Handout
-
Inclusive Review Processes
-
Ensuring Authenticity
-
Crisis Communications
-
Crisis Communications in Action
-
Continuing Education
-
Conclusion
-
Key Terms
-
Quiz
-
References
-
End of Course Survey
-
![](https://import.cdn.thinkific.com/238258/courses/2279995/7h2PVyLtTReARyaGHX0H_iStock-1145008177.jpg)
About this course
- $79.00
- 32 lessons
- 0.5 hours of video content
Social proof: testimonials
![](https://import.cdn.thinkific.com/238258%2Fcustom_site_themes%2Fid%2F7seVpz2fQaKhaLBYd6jo_suzanne.jpeg)