If you're not approaching marketing with an inclusive lens, you're leaving money on the table and risk alienating consumers. Marketing in today’s society is more than just being the first or best product on the market.
And, our society is becoming more and more diverse. In fact, by 2045, “minorities” will be the majority in the U.S. One in four people in the US have a disability. Are you ensuring your products, services, AND digital platforms are accessible? Did you know that the buying power in the US is $1.4 trillion for Black consumers and $1 trillion for LGBTQ+ consumers? This means that marketing to one prototypical consumer is an antiquated - and ineffective - approach. If you are looking to grow and sustain your business, you need to be proficient in Inclusive Marketing. It’s critical to business longevity.
This course will show you how to win in the marketplace by messaging diverse consumers effectively, ensure your assets are inclusive and accessible, maintain authenticity while avoiding tokenism, and recover from costly mistakes.